The Miss World competition is not simply a judgement of "beauty". We empower our finalists to be intelligent International Ambassadors for foreign trade, Ambassadors for diversity and as powerful voices to assist Australian charities. The Miss World Australia Organization assisted to raise more than $2M last year as part of our "Beauty with a Purpose" initiatives and have helped to redefine the judgement of Beauty to "a healthy body image". We also provided Peer-to-Peer education to young men and women schools on such issues as ”Its OK to say No" and "Life Education on Drugs and Alcohol".
The owner of Miss World, Julia Morley, started Beauty with a Purpose 25 years ago. Since its inception it has raised over $450 million dollars for charities around the world.
In 2008 we will continue to strive to make the Australian public aware of the role of Miss World Australia and bring profile to our outstanding young Ambassadors who are making a difference in our society.
We will continue to work on peer-to-peer education and role modeling acceptance of our own bodies.
Miss World Australia is crowned at the Miss World Australia Gala Crowning Dinner. This is a high profile, media driven event, which attracts interest from all parts of the community.
Miss World Australia Final Judging Categories:
The young woman, who wins the Miss World Australia Title, is expected to travel the world as a glamorous personality of star quality. Of equal importance however, is the discipline she possesses. In other words the judges will be looking for a young lady who will an example to young people, not only in making the best of her physical attributes, but also her talent, for this is the ingredient on which she will rely on for her progress at the conclusion of her Year at Office.
She will also be an example to all young people, both in conduct and determination, to create a success of their life.
Miss World Australia will undertake an all expenses paid trip to the Ukraine for a month for the judging of Miss World 2008 in September 2008.
Miss World Australia was seen on all television news channels, A Current Affair, Today Tonight, Sunrise, the Today Show, Arena TV, SKY News and on television news stations around the world.
Miss World Australia was seen and photographed at many of Australia's most prestigious events including Charity Events across the country for Beauty with a Purpose.
Miss World Australia was voted by Channel 7 as 1 of 9 Best Dressed Celebrities at the Melbourne Cup.
Miss World Australia finalists from across the country were also seen on the International Fashion Runway of the Closing show of Australian Fashion Week which received more than $2.4M in newspaper, radio and television coverage internationally for setting the trend of a healthy body image on the worlds runways. Their photographs were seen in Cleo, Cosmopolitan, Attitude Magazine, Who Weekly, ShopEAST and Seventh Sin Magazine.
More than 200 articles featured in Australia's top newspapers and internationally including the Sydney Morning Herald, the Age, The Courier Mail, the Daily Telegraph, the Australian, Australian Financial Review, Sun Herald, the Age. Photographs were carried to media around the world by AAP and Reuters.
Our website has also received nearly 1 million hits a month and Internationally Miss World Competition was seen by 2.8 Billion viewers and more than 30M hits a day on missworld.tv (second only to the Olympic Games)
